You don’t have to choose only FBA or only FBM forever. Many successful Amazon wholesale sellers use a hybrid strategy—FBA for some products and FBM for others—to protect margins and keep flexibility.
When You Should Fulfill Orders Yourself and How to Do It the Right Way
Why a Hybrid FBA + FBM Strategy Makes Sense
In 2025–2026, a large share of sellers use FBA plus some FBM offers instead of one method only, because each product behaves differently. Small, fast‑moving products often fit FBA best, while large, heavy, or slow‑moving items can be more profitable with FBM or a 3PL.
- Reduce total fulfillment costs across your whole catalog.
- Stay flexible when FBA fees or policies change.
- Keep selling even if FBA storage limits, delays, or fee changes hit your business.
When It’s Better to Stay with FBA
FBA is usually the better choice when:
- Products are small, light, and have consistent demand.
- Prime shipping and Buy Box win rate are critical.
- You want minimal operational workload for picking, packing, and shipping.
If your wholesale product is a fast‑moving, standard‑size item with good margins, FBA often gives the best mix of sales volume and simplicity.
When It Makes Sense to Use FBM (Or Switch from FBA to FBM)
FBM becomes attractive in several scenarios:
- Products are bulky, heavy, or oversized, so FBA fulfillment and storage fees are very high.
- Items are seasonal or have unpredictable demand, and you don’t want them sitting in FBA paying storage.
- You already have (or can access) efficient warehouse or 3PL operations with competitive shipping rates.
Some sellers also switch specific SKUs from FBA to FBM when FBA fees increase, when they hit storage limits, or when they want more control over packaging and customer experience.
How to Switch a Product from FBA to FBM (Listing Level)
You don’t create a new Amazon account to change fulfillment; you adjust it at the listing level.
High‑level steps inside Seller Central:
- Go to “Manage All Inventory”.
- Find the SKU you want to change.
- Use the dropdown next to “Edit” and select “Change to Fulfilled by Merchant”.
- Set your FBM SKU, price, quantity, and shipping settings.
Many brands transition gradually—letting FBA inventory sell through, then switching that ASIN to FBM or running both offers in parallel for a time.
Practical Tips for Doing FBM the Right Way
Running FBM correctly is more than just changing a button.
Key points:
- Match or beat Amazon’s shipping promises; slow delivery will hurt your metrics.
- Use reliable carriers and track every shipment to protect your account.
- Set realistic handling times and shipping templates based on your real operations.
- Consider a 3PL if you don’t want to run your own warehouse but still want FBM control and lower total costs for certain SKUs.
Done well, FBM gives you more control and can protect your margins on products that don’t fit FBA’s cost structure.
Work With Mahnoor LLC on Your Fulfillment Strategy
If you want help designing a hybrid FBA + FBM plan for your wholesale business, Mahnoor LLC can analyze your catalog and build rules for which SKUs should be FBA, which should be FBM, and when to switch. That way you maximize profit instead of guessing.
Learn more and book a consultation:
👉 Visit Mahnoor LLC (mahnoor.online)
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