For Amazon wholesale, your real power is not only in product research, but in the quality of your relationships with distributors and brands. Strong communication and smart negotiation can unlock better prices, better terms, and even semi‑exclusive access over time.
How to Contact and Negotiate With Distributors and Brands for Amazon Wholesale
Step 1: Build a Target List of Brands and Distributors
Before you send any emails, decide exactly who you want to work with.
- Start from your product research list: brands and ASINs you already know are profitable on Amazon.
- Visit each brand’s website and look for “Wholesale”, “Distributors”, “Become a retailer”, or “B2B” pages.
- Where there is no direct wholesale page, email or call and ask for their authorized distributors in your region.
Your goal is a shortlist of real B2B partners, not random retail shops.
Step 2: Research Each Supplier Before You Reach Out
Treat each supplier like a potential long‑term partner.
- Read their About page, product ranges, and brands they carry.
- Understand if they are a brand owner, master distributor, or a smaller wholesaler.
- Note any minimum order quantities (MOQs), territories, or restrictions they mention.
This homework helps you send messages that sound serious and customized, not spammy.
Step 3: Make a Strong First Contact (Email or Call)
When you first reach out, keep it short, clear, and professional.
Core elements to include in your message:
- Brief introduction: who you are and what your company does.
- Clear request: you want to open a wholesale account and see their catalog/price list.
- Why them: mention the brands or product lines you are interested in, and the markets you serve.
- Long‑term angle: show that you are seeking a long‑term partnership, not a one‑off order.
Example structure (you can adapt this in your own words on your site):
- Paragraph 1: introduction and business info.
- Paragraph 2: why you chose them and which brands you want.
- Paragraph 3: request for wholesale terms and next steps.
Step 4: Be Clear About What You Want
Suppliers respond faster when your ask is crystal clear.
- That you want to open a wholesale/B2B account.
- That you want access to their current catalog and price list.
- Which countries/marketplaces you plan to serve (e.g., Amazon.sa, Amazon.com).
- Your approximate initial order range (for example, “first test order around X SAR or X units”).
Clarity saves time and shows you know what you are doing.
Step 5: Start Negotiation With Respect and Data
Once a supplier shows interest, you move into negotiation—calm and professional.
- Know your numbers first: ideal price, maximum price you can pay, and what ROI you need.
- Ask about volume price breaks (better prices at higher quantities).
- Discuss payment terms (prepaid, 30 days, 60 days) based on your cash flow.
- Focus on win‑win: explain how your orders, marketing, or access to Amazon can help them sell more.
Price is important, but it’s not the only thing—payment terms, lead times, and access to specific SKUs can be just as valuable.
Step 6: Use Smart Negotiation Strategies (Without Burning Bridges)
A few practical strategies used by wholesale sellers:
- Start with a realistic order: Don’t promise massive orders you can’t afford; negotiate based on what you can actually buy.
- Ask for better terms after proving yourself: Often the best discounts come after you’ve placed 2–3 consistent orders.
- Compare quotes: It’s okay to get quotes from 2–3 suppliers and politely use them to request a better price (without being aggressive).
- Avoid the “MOQ trap”: Sometimes you can negotiate a lower MOQ at a slightly higher unit price while you are still testing.
Protect the relationship; you want them to see you as a professional partner, not a short‑term bargain hunter.
Step 7: Add Value So Suppliers Want You as a Partner
The strongest wholesale businesses are built on value, not just price.
- Improve their Amazon presence: better listings, content, or advertising for their products.
- Share market insights: feedback from customers, pricing trends, and what works on Amazon.
- Be reliable: place orders when you say you will, pay on time, and keep communication open.
When suppliers see that working with you helps their brand grow, they are more likely to offer you better deals and maybe even semi‑exclusive rights later.
Step 8: Build Long‑Term Supplier Relationships
Your goal is not just “getting approved” once; it’s building relationship moats that protect your business.
- Communicate consistently and honestly about your plans and sales.
- Place repeat orders and gradually increase volume where it makes sense.
- Visit them (if possible) at trade shows or in person to strengthen the connection.
Over time, strong relationships can unlock better prices, early access to new products, and sometimes exclusive arrangements that other Amazon sellers cannot get.
Work With Mahnoor LLC on Supplier Outreach
If you want help building supplier lists, crafting outreach scripts, or designing a negotiation strategy for Amazon wholesale, Mahnoor LLC can support you from first contact to long‑term relationships. We focus on practical systems you can reuse with every new brand or distributor.
Learn more and book a consultation:
👉 Visit Mahnoor LLC (mahnoor.online)
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