Hey there, future freelancer! Ever wondered how some brands get their products seen by millions? A big part of it is Influencer marketing – working with popular social media personalities. But it’s not just about finding someone with lots of followers; it’s about finding the right people who truly connect with their audience. And guess what? Businesses big and small need help finding these “right” people!
This is where influencer marketing research comes in, and it’s a skill you can easily learn and offer on a platform like Fiverr. Don’t worry if you’re new to this – we’re breaking it all down step-by-step. You don’t need fancy degrees or tons of money to start. Just a keen eye and a desire to learn!
Why Influencer Marketing Research is Your Next Big Opportunity
Think about it:
- Brands Need You: Companies are always looking for new ways to get noticed. Influencers are powerful, but finding the perfect match is hard work. That’s where you come in!
- Work from Anywhere: All you need is a computer and internet. You can do this from home, a coffee shop, or even while traveling.
- It’s in Demand: People are actively looking for this service on Fiverr! It’s a growing field, so there’s plenty of work to go around.
Your Simple Path to Becoming an Influencer Researcher on Fiverr
Let’s make this journey easy for you!
Step 1: Become an “Influencer Detective”
Before you can offer your service, you just need to understand what makes a good influencer for a brand.
- Followers vs. Engagement: Don’t just look at how many followers someone has. Look at how many likes and comments their posts get. This is called their engagement rate – it shows if their audience truly cares about what they post. High engagement is often better than just high follower count!
- Find Your Niche: Think about a few areas you’re interested in, like “beauty,” “gaming,” “cooking,” or “eco-friendly living.” You’ll learn how to find influencers in these specific areas.
- Check Different Platforms: Instagram, TikTok, YouTube – each one is a little different. Get comfortable looking around these sites.
Step 2: Grab Your Free (or Cheap) Tools!
You don’t need to spend a fortune to get started. Here are some tools that will help you be super efficient:
- Social Media Sites Themselves (Free!):
- Instagram/TikTok/YouTube: Just browse! Use hashtags, look at their “explore” pages, and check out who your favorite brands or creators follow. See what kind of comments people leave.
- Engagement Calculators (Free!):
- Websites like https://www.google.com/search?q=Phlanx.com or Modash.io often have free tools where you can type in an influencer’s name and quickly see their engagement rate.
- SocialIQ (Chrome Extension): This can give you quick insights right when you’re Browse Instagram or TikTok.
- Free Influencer Directories (Some Free Features):
- Collabstr: You can search and filter for influencers by niche and platform for free, even if you don’t use their paid features.
- Ainfluencer: Another free tool to help you search for influencers with basic filters.
- Influence.co: A community where influencers create profiles. You can browse them for free.
- Spreadsheets (Free!):
- Google Sheets: This is super important for organizing your findings. It’s free and easy to use.
Step 3: Set Up Your “Shop” on Fiverr
Fiverr is like an online marketplace for services. Here’s how to open your shop:
- Sign Up: Go to Fiverr.com and create a seller account. It’s free!
- Build Your Profile: Make it look professional! Add a clear picture and write a short, friendly bio that says you’re an “Influencer Marketing Researcher.” List your skills, like “finding influencers,” “social media analysis,” or “data organization.”
Step 4: Create Your “Gig” (That’s Your Service!)
This is where you tell people exactly what you offer.
- Catchy Title: Make it clear what you do! Something like: “I will find amazing Instagram & TikTok influencers for your brand!” or “Get a researched list of top influencers for your niche.”
- Choose Your Category: Select “Digital Marketing” then “Influencer Marketing.”
- Offer Packages: Don’t just offer one thing. Give options!
- Basic: “5 vetted influencers with their social links.” (Start with a low price, maybe $15-$25, to get your first orders and reviews).
- Standard: “15 vetted influencers with engagement rates & public contact info.”
- Premium: “30+ vetted influencers, detailed insights, and their contact info.”
- Write a Great Description:
- Hook: Start with a question: “Tired of guessing who the best influencers are?”
- What You Do: Clearly list what the buyer gets (e.g., “A detailed spreadsheet,” “Influencer names, followers, engagement,” “Their contact info”).
- Why You’re Great: Tell them why they should pick you (e.g., “I do deep research,” “I find truly engaged audiences”).
- What You Need: Ask for details like “What’s your product/service?” and “Which social media site do you prefer?”
- Show Your Work: Add nice images or a short video to your gig. Maybe a screenshot of a sample (fake) research list.
Step 5: Get Your First Orders!
- Use Keywords: Make sure your gig title and description use words people would search for (like “influencer,” “Instagram,” “research”).
- Share Your Gig: Post about your new service on your own social media.
- Check “Buyer Requests”: On Fiverr, buyers post what they need. Look for requests related to influencer research and send them a custom offer.
- Aim for 5-Star Reviews: Do great work, deliver on time, and communicate well. Positive reviews are your gold on Fiverr!
How You’ll Work & Why It’s In Demand
When someone orders your gig:
- They’ll tell you what they need (e.g., “Find me 10 eco-friendly beauty influencers on Instagram”).
- You’ll use your detective skills and tools to find the perfect matches.
- You’ll put all the important info (name, followers, engagement, contact details) into a neat Google Sheet.
- You send it to them on Fiverr. Done!
The Demand is Real: Businesses are spending billions on influencer marketing. They know it works, but they often don’t have the time to find the right people. That’s why they hire freelancers like you!
How to Find Influencer Contact Info (Your “Leads”)
Collecting contact info is key for clients. Here’s how you’ll do it:
- Check Their Bio: Most influencers put their business email or a “contact” link right in their Instagram/TikTok/YouTube profile.
- Their Website: If they have a website, check their “Contact” or “About Me” page.
- Google Search: Sometimes a quick Google search like “[Influencer Name] email” can help!
It’s all about finding publicly available info.
Ready to Start Your Journey?
This field is exciting and growing, and you absolutely have what it takes to succeed. Just start small, learn as you go, and remember to deliver great service.
We’re so excited about this and want to help you even more! Mahnoor LLC will be publishing a book soon that dives even deeper into how you can make a successful business out of freelancing and online opportunities. Keep an eye out for it!
Written by Mahnoor LLC Learn More & Connect With Us: Mahnoor.online | MnoorLLC.com
Influencer Marketing, Freelance, Fiverr, Online Business, Work From Home, Digital Marketing, Business Guide, Entrepreneurship, Influencer Research, Influencer Discovery, Influencer Vetting, Influencer List, Social Media Influencer, Micro Influencer, Nano Influencer, Engagement Rate, Audience Analysis, Lead Generation, Contact Collection, Instagram Influencer, TikTok Influencer, YouTube Influencer, Social Media Research, Content Creator, How To Start Freelancing, Fiverr For Beginners, Easy Online Jobs, Learn Influencer Marketing, Free Tools, Step By Step Guide, New Freelancer, Mahnoor LLC, Mahnoor Online, MnoorLLC