What Is Amazon Wholesale?
Amazon wholesale is a business model where you buy branded products in bulk directly from authorized brands, manufacturers, or distributors, then resell them on Amazon for a profit. Instead of creating a new product, you “join” existing listings that already have demand and reviews.
You usually get a discounted wholesale price because you buy larger quantities, then sell each unit individually at the normal retail price on Amazon. Your profit comes from the difference between your total costs (product, shipping, Amazon fees) and the selling price.
Simple Real‑World Example
Imagine there is a popular branded shampoo that already sells very well on Amazon.
- You contact the brand’s official distributor.
- You get a wholesale price list and see that this shampoo costs you 10 SAR per unit if you buy 200 pieces.
- On Amazon, the same shampoo sells for 29 SAR.
After Amazon fees and shipping, your total cost per unit might be 18–19 SAR, so you keep around 10–11 SAR profit per unit if the price stays stable. You did not create a new product or listing; you only added your offer to an existing listing.
How Amazon Wholesale Actually Works (Step by Step)
In simple terms, the wholesale model looks like this:
- Research brands and products with good demand and stable sales.
- Contact brands, manufacturers, or distributors to get a wholesale account and price list.
- Analyze the price list to find profitable products after all Amazon fees.
- Place a bulk order (often 1,000–2,000 USD or more for the first test order).
- Prepare and send inventory to Amazon (FBA) or keep it and ship yourself (FBM).
- Add your offer to existing listings and compete for the Buy Box.
- Monitor stock, pricing, and performance, then reorder the winning products.
You are building relationships with suppliers and building a “portfolio” of products that you reorder again and again.
Wholesale vs Retail/Online Arbitrage vs Private Label
Here is a quick comparison to make it clear where wholesale fits.
| Model | What you buy | From where | Control over brand | Typical capital | Main challenge |
|---|---|---|---|---|---|
| Wholesale | Existing branded products in bulk | Brands, manufacturers, distributors | Low–medium | Medium–high | Getting accounts, competition |
| Retail/online arbitrage | Discounted products in small quantities | Retail stores, online retailers | Very low | Low | Limited supply, unstable deals |
| Private label | Your own branded product | Manufacturers (often overseas) | Very high | High | Launch, marketing, product risk |
Wholesale sits in the middle: more stable and scalable than arbitrage, but less control and branding power than private label.
Where FBA and FBM Come In
Once you buy inventory, you must choose how to fulfill orders: FBA or FBM.
- FBA (Fulfillment by Amazon):
You ship your products to Amazon’s warehouses, and Amazon handles storage, packing, shipping, returns, and customer service. You pay FBA and storage fees, but you get Prime shipping and usually better Buy Box chances. - FBM (Fulfillment by Merchant):
You store products yourself (or in a 3PL), pack and ship orders to customers, and handle returns and customer service. Fees can be lower, and you have more control, but you need a strong logistics system.
Many wholesale sellers use both: FBA for fast‑moving, small to medium items, and FBM for heavy, oversized, or slow‑moving SKUs.
Why Many Beginners Choose Wholesale
New sellers like wholesale because:
- You leverage existing brands and demand instead of creating your own product.
- You can scale by adding more winning products from your suppliers.
- You can build long‑term relationships and negotiate better prices and terms as you grow.
However, wholesale is not “easy money”. Main challenges include:
- Getting approved by serious brands and distributors.
- Dealing with competition on price and Buy Box.
- Managing cash flow and inventory, especially when buying in bulk.
What You Do Day‑to‑Day as a Wholesale Seller
On a daily and weekly basis, an Amazon wholesale seller usually:
- Searches for new brands and distributors to open accounts.
- Analyzes price lists to find profitable ASINs.
- Places orders and prepares FBA shipments or organizes FBM logistics.
- Monitors prices, repricing tools, and Buy Box share.
- Tracks inventory levels and plans reorders.
- Watches account health, IP complaints, and performance notifications.
If you like analyzing numbers, building systems, and negotiating with suppliers, wholesale can be a strong model.
Is Amazon Wholesale Right for You?
Amazon wholesale might be a good fit if:
- You prefer to sell known brands instead of building your own brand.
- You can handle medium to high starting capital.
- You like building business relationships and analyzing data.
It might not be ideal if you:
- Want full branding and creative control.
- Have very low capital and cannot buy in bulk.
- Prefer fast testing with small quantities (arbitrage or dropshipping style).
If you like this style, tell me:
- Do you want the next post to be “Amazon FBA vs FBM in 2026” or “How to Start an Amazon Wholesale Business From Saudi Arabia”?
I’ll write the next one in the same way, one by one.
Work With Mahnoor LLC on Your Amazon Business
If you want help setting up or growing your Amazon wholesale/FBA–FBM business, our team at Mahnoor LLC can support you with strategy, product research, and performance marketing tailored to your goals. We combine e‑commerce experience with digital marketing services to help you build a more profitable and scalable Amazon brand.
You can learn more about our services and book a free discovery call on our main website:
👉 https://mahnoor.online Visit Mahnoor LLC
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